Brainstorming it is a concept of the English language that is not part of the dictionary of the Royal Spanish Academy (RAE ), although its use is quite common in our language. The notion can be translated as "brainstorming" : It is a group technique which promotes the development of new proposals about a certain issue.
Brainstorming is committed to interaction of the members of a group In a relaxed environment. The American Alex Faickney Osborn He is considered the creator of this tool.
According to the precepts of brainstorming, when individuals interact with each other the creativity and ideas arise that, working individually, would not appear. These thoughts that are built in a group are fed by the contributions of different people.
For the development of brainstorming first a problem or need is postulated and then they begin to be shared ideas about. No idea should be ruled out a priori, but all have to be evaluated and analyzed. In general, brainstorming is organized in rounds, in which each participant must provide an idea or make a suggestion.
When carrying out a brainstorming or brainstorming it is necessary to know that there are four fundamental rules that must be respected yes or yes:
-We must eliminate all criticism. That is, when ideas start to emerge, you should not bet on rejecting them at the first moment, since the evaluation of each and every one of them will be carried out later.
-There must be the so-called freedom of emission. What we mean by this is that you have to think freely, all ideas have room even if they may seem strange or crazy.
-The participants in the brainstorming will not only contribute to presenting ideas but also to propose improvements to the ideas of others.
-The amount in brainstorming is important. That is, the more ideas come up much better as there will be more alternatives and possibilities to achieve the objective pursued.
Of course, it is also essential to know the steps that must be taken to develop a brainstorming session:
-The first thing will be to choose a person who will act as secretary of the session. And it will be in charge of proceeding to establish on a blackboard or where the set of ideas that arise.
-In the same way, it is essential to determine the participant who will act as moderator. This figure is key because many conversations can arise at once or situations can arise where everyone wants to talk at the same time.
-You have to limit the session so that it does not end up being fruitless.
It is important to mention that the effectiveness Brainstorming has been questioned by various investigations. There are those who argue, in fact, that more ideas are produced individually than in a group. In any case, the options are not exclusive: you can develop a brainstorming process and, in turn, promote the individual search for alternatives to the various problems or challenges