Is called spokesman to the individual who has authorization to speak in representation from another subject, from an organization or from an institution. The spokesman, therefore, expresses what a different person, group or entity intends to communicate .
It is an invariable term in terms of gender . This means that we can talk about "the spokesperson" or of "The spokeswoman". This characteristic is due to the fact that it is a compound word with a second element that is already feminine (voice ).
It should be noted that spokesperson is synonymous with spokesman . Meanwhile in Spain spokesperson is preferred, in several American countries a spokesperson is chosen, but both concepts share the meaning.
The spokesperson, in short, is responsible for addressing the media and, by extension, the community usually. Its function is to make known what others or a group of people want to communicate.
Sometimes the spokesperson is a executive of the entity . However, a professional can also be hired specifically to carry out such work.
Take the case of a political party . This group chooses a spokesperson to inform the party's position on various issues of social interest. Thus, the spokesman talks with journalists and gives lectures on press .
Ideally, the spokesperson should have knowledge of public relations and journalism to develop your work effectively. It is important that your messages faithfully reflect the position of the organization and do not leave room for misinterpretation.