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Ad is the act and consequence of announcing . East verb (announce), meanwhile, refers to publicize some type of data or information . For example: "The president surprised with his announcement about tax reform", "The hiring of the new reinforcement is already confirmed: the club will make the official announcement tomorrow", “Without any prior announcement, the company closed its central branch”.

The various dependencies of State , civil associations, commercial companies and other entities make frequent announcements to spread your news . Thus, when you want to inform the community of any fact, announcements are made publicly. The mayor of a city, to cite a case, can call a press conference to announce the name of the new secretary of Tourism of the town. In a similar sense, a non-governmental organization can organize an event in a square to announce the search for volunteers for a campaign.

It is important to note that although this concept also takes place in everyday life, outside the corporate or governmental sphere, in popular language we do not usually use the term ad In this context, we resort to others or even to constructions that allow us to express the same in a less formal way. For example, instead of saying "Carla has announced to us that she will move" we would probably use the verb tell or we would say "Carla has given us the News : Will move".

In ancient texts, especially those belonging to different religious beliefs, the meaning given to this term is "darker" than the current one, in that it acquires a nuance of omen , divination or prophecy . The weight of the concept in these cases comes from its relationship with imminent events such as the death or arrival of a fatal plague, which a gifted person tells as a warning, so that others can prepare and deal with them.

Also called announcement to support which allows the transmission of a message for advertising purposes . In this case, advertisement is a term that is equivalent to advertising or, according to the context, to propaganda .

Newspapers and magazines usually present graphic ads of its sponsors: companies pay the media to promote their products and services in those ads. On television, the ads are audiovisual while on the radio are auditory . In digital publications, finally, there may be graphic, auditory, audiovisual or even advertisements interactive .

The commercials are necessary for the sustenance of the media for decades, although the public does not always perceive its usefulness with the naked eye . Many times, users complain about this tactic, and today there are several ways to make fun of it to move directly to the content. However, the people who are really interested in the ads and decide to buy the products on them are millions, and this justifies this investment Monetary by companies.

Nowadays it is very simple to publish ads to sell those items that we no longer use, to offer certain services such as private lessons or specialized labor, or to rent a property. Thanks to the competition, there are many platforms for this purpose, which offer a free basic option. Users who wish to improve the positioning of their ads, on the other hand, do have to pay, although it is not an exaggerated amount.

Similarly, an ad can serve to apply for a service, the repair of a product, to look for work or home. As can be seen, modernity has carried the meaning of the term ad to the limit, since in this case it does not seem so appropriate.

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