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Fulfillment It is a term that has its origin in Latin complementum and that mentions the action and effect of compliance or compliance . He verb comply, meanwhile, refers to run something ; remedy someone and provide him with what he lacks; do something that is due; agree; or be the day on which a term or obligation ends.

For example: "The police, in compliance with the order of the judge, arrested the main suspect for the murder of the girl", “Compliance with the pact is essential for the project to succeed”, “There was a lack of compliance with the third point of the contract”.

It is common to talk about wish fulfillment . For Sigmund Freud , it is a psychological training in which a wish It is presented imaginary as compliment thanks to a production of unconscious (like a dream or a fantasy). In everyday language, it is said that a wish is fulfilled when that imagined or dreamed materializes in reality.

Suppose a child dreams of being soccer player . At four he receives a gift ball and, since then, his main goal is to become a professional player. When he turns ten he starts practicing soccer in a club, where he develops all the formative stages. And so, at age 18, he signs his first professional contract and debuts with the first team. At that time, therefore, this person You can say that he fulfilled the fulfillment of his main desire or his dream.

On the other hand, the concept of compliance is associated with the responsibility, to the correct execution of a certain obligation towards third parties in the agreed term, according to the previously established requirements. In the field of service companies, for example, customers usually evaluate the fulfillment of the conditions of a contract, among which are the application of discounts and bonuses, the collection of fees and the rates agreed on the first day, the delivery of devices in bailment and the billing date.

A company That it becomes known for the fulfillment of its obligations and its promises to its clients, it has many possibilities to grow, thanks to the recommendations they make to their friends and acquaintances. It's known that the best advertising is free, since it arises spontaneously from responsible work and good treatment of consumers.

However, currently the opposite is more common, mainly in relation to the Attention to the client through telephone lines and chat systems. One of the markets that has grown the most since the mid-1990s is that of mobile telephony, which goes hand in hand with Internet services, both ADSL and 3G and 4G; Given the immense demand from the public, the number of telephone and Internet provider companies is increasing, and this results in great confusion regarding each other's offers, which then translates into damage to the consumer.

Some companies promise their new customers that if they leave their current company to join them, they will return the money from the penalty of the contracts with mandatory term of residence; however, compliance is usually subject to a series of terms that are not explained clearly from the beginning, and that usually surprise customers in a negative way once the change is made.

In a world ideal, like that of children's stories that even today many children listen to before bedtime, non-compliance should bring negative consequences, which will force us to change attitude; However, the real organization of our societies allows and supports the lack of legitimacy of a few to the detriment of those who have fewer resources.

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