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The Latin word repercussion came to our language as repercussion .A verb that is the result of the sum of two elements: the prefix "re-", equivalent to "again" or "backward", and the verb "percutere", which can be translated as "penetrate hitting" or " hit insistently. ” Its about act and the result of impacting . This verb, on the other hand, may refer to propagate, spread, reflect or bounce .

The concept is usually used with reference to the transcendence or propagation That gets an event. For example: "The words of the Spanish president had a great impact in Bolivia", "I thought the concert would have a greater impact on the city's newspapers", "Luckily, the company scandal had almost no impact".

The impact of a fact is usually linked to the arrival of the event in question to the media . When a story is communicated to the society through the TV , the radio , the daily and Internet , is likely to get a lot of impact. On the other hand, a fact that is not picked up by the media will have a limited impact.

Suppose a deputy is denounced by corruption . If the complaint reaches the media, it will have a great impact: this means that many people will find out about the novelty. On the other hand, if the press decides not to spread the fact, people will not have the possibility to know what happened.

Currently the impact is closely associated with the Internet and more exactly with social networks. So much so that today many events and people become protagonists of today because they have made themselves known through the aforementioned networks. An example of this are the spectacular repercussions that certain manifestations of politicians have, which become the focus of comments and jokes on apps such as Facebook or Twitter.

Thus, for example, in recent weeks the blunders of the president of the acting government in Spain, Mariano Rajoy, have managed to be known throughout the world due to the dissemination of them in the aforementioned networks.

To such an extent these technological platforms influence the impact of facts and people, that new concepts have emerged in this regard:
-This would be the case of viral, which is a word that is used to refer to photographs or videos that become authentic phenomena throughout the world, jumping into the media, because they are seen by millions of people.
-There is also what is known as “trending topic” which is the list that Twitter produces with the issues that are currently being discussed and more comments are being raised worldwide. Matters presented through the relevant "hastag".

The impact can also occur on a smaller scale. Yes one person he moves and leaves the neighborhood where he lived for twenty years, the news is likely to have an impact on who his neighbors were, who will comment on the move among themselves. That type of novelty, however, is not usually picked up by the media since its social importance It is limited (it has interest for few people).

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